Sperry was launching their new Gold Cup Collection and wanted to create sales pieces to promote their new line. They needed custom sample cases for sales people to take with them to different buyers. Sperry also wanted to incorporate an easel stand to go in each Dillard's stores to display the new collection.
It was difficult to overcome top quality print and construction to equal the higher brand of Sperry Shoes. There was also tight timing to deliver at time of shoe brand launch.
The sample case consisted of a customized rolling duffel bag. The bag was created with individual compartments inside to insert a sample of each shoe from the Gold Cup Collection. Sperry wanted buyers to get the whole experience of the line by feeling and touching the quality and material of each shoe.
A shoe easel, booklet, and custom high quality cloth was placed in each Dillard's shoe department to display the Gold Cup Collection.
We created the custom sample case and easel display in the time we were given. We successfully achieved our goal by partnering with proven suppliers who would understand the quality level required for this project.