Fairgrounds Coffee and Tea serves craft coffee, tea, sandwiches and local pastries to the people of Chicago. To prepare for its grand opening in March of 2017, Axis partnered with the cafe' to design a collection of retail items that could be worn by the cafe's employees and sold in-store.
Rustic, Cool and Craft are all words that accurately describe the Fairgrounds brand. When designing their retail essentials, we chose to highlight these attributes. To achieve the rustic aesthetic of the cafe’s aprons, we sourced several fabrics and sent them to our cut and sew partner to be fitted - the materials per apron varied to achieve the look! For Fairgrounds’ apparel, we chose to present and order a retail brand known for its cool comfort and eco-friendly material. To round out the stores new “essentials” we sourced & branded mason jars, growlers, and kraft paper bags - all sold or used to package purchases.