Branded Promotional Products, Strategy & Innovation


Media, Television

Axis helped USA Network #DIGDeeper for the new original series.



The Project

Create promotional merchandise for the premier of USA Network original series DIG.

The Objective

To create unique merchandise that speaks to the thematic nature of the show that will to be used cross multi-platform initiatives including street team activations, press, digital prizing, talent, and client gifts.

The Products

Custom Dig Explorer Set included custom rugsack style bag, explorer pouch safara guide hat, lightweight jacket, thermos, headlamp, GoPro Camera, and custom acrylic tic tac toe set.