Strategy & Innovation


Media, Television

USA Network's Mr. Robot mailer inspires right before the Golden Globes!

Mr Robot Combined



The Project

Created as a gift for the Hollywood Foreign Press, The mailer for USA Network's Mr. Robot,  was meant to engage, inspire and re-spark interest in the television series right before the Golden Globes!

The Objective

With just five days notice, and during the nation's busiest shopping season, we were able to create and fill custom boxes with items that were industry specific and retail focused, to 150 members of the Holly wood Foreign Press.

The Products

The Mr. Robot mailer included: A custom box with inserts and artwork, a specific bottle of red wine which Axis sourced and branded with a hang tag, a belly banded Amazon Fire TV Stick with Alexa voice remote, a custom molded wine stopper, and an insert card.