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Axis helped USA Networks woo Mofy Nation on Fan Appreciation Day.

The Project

When USA Networks brought popular comedy show Modern Family into syndication, a devoted fan base came along with it.  To capitalize on the momentum, USA launched MOFY Nation, a home for Modern Family fans to get together and discuss the show.  As an added bonus, they also began planning the ultimate fan appreciation event - #mofyday.  This rare, red carpet opportunity would bring top fans together at the Westwood Village Theatre in Los Angeles to hear a live script table read and meet the talent.

Modern Family Mofy 2

The Challenge

Axis was challenged to create the cohesive fan kits that had a retail feel on a budget.  The bag was also USA made and completely custom.  It was created and designed by Axis specifically for this special event.

The Result

#Mofyday was a press and social media success for USA Networks and Modern Family.  It helped USA Network's MOFY Nation get off the ground - and the group now boasts over 300,000 followers.