When USA Networks brought popular comedy show Modern Family into syndication, a devoted fan base came along with it. To capitalize on the momentum, USA launched MOFY Nation, a home for Modern Family fans to get together and discuss the show. As an added bonus, they also began planning the ultimate fan appreciation event - #mofyday. This rare, red carpet opportunity would bring top fans together at the Westwood Village Theatre in Los Angeles to hear a live script table read and meet the talent.
Axis was challenged to create the cohesive fan kits that had a retail feel on a budget. The bag was also USA made and completely custom. It was created and designed by Axis specifically for this special event.
#Mofyday was a press and social media success for USA Networks and Modern Family. It helped USA Network's MOFY Nation get off the ground - and the group now boasts over 300,000 followers.