Branded Promotional Products, Strategy & Innovation


Entertainment, Television

An enchanting press kit for a magical premiere.


The Magicians

For the season two premiere of The Magicians, Axis worked with SyFy to create a press kit that was nothing short of enchanting.  The package was mailed to numerous press contacts to promote the show engagingly and creatively.

The items in the mailer drew inspiration from the show and included: custom tote bags, beanie, Bullware bar set, playing cards, journal, pen, and Lumee light-up phone case.