To mark the launch of their rebrand, Axis helped Gordon Brothers create a “Rebrand Kit” for their 250 employees.
Gordon Brothers requested two tiers of kits; tier one shipped to the United States and Canada, and tier two shipped to their international offices. Each kit included new products which highlighted their new logo and branding. These essentials included:
US & Canada: Patagonia Sweater vest or jacket, Polar Tumbler, Business Card Holder, Pen
International: Patagonia Sweater vest or jacket, Polar Tumbler, Journal with Pen