Strategy & Innovation



The CSTA linked up with local Canadian Artist to make beautiful, one-of-a-kind gifts.


The Project

Canadian Security Traders Association (CSTA) needed gifts to hand out to conference attendees and speakers at their annual company conference held in Quebec, Canada.

The Objective

The CSTA wanted a gift that was Canadian, something that was uniquely made in their country. The attendees were from the Financial Industry, so the gift needed to tie into that lifestyle as well.

The Products

Axis found a local Montreal artist that paints suits and watches (among other things) We thought these specific paintings catered well with their financial target audience. We partnered with them to use her amazing full color artwork on some beautiful genuine leather pieces. They decided to print the artwork on leather luggage tags, leather passport holders, and padfolios.

The Results

The clients loved the gifts. They thought the gifts were unique and loved that they supported a Canadian Local Artist.

Visit the artist's website here: