For Coachella, VEVO wanted a giveaway that would help guests enjoy the music festival while staying protected from the elements. Because the outdoor concert lasts two-weekends, VEVO came up with a cheeky urban survival kit with all the essentials concertgoers might need to make sure they get the most out of their experience.
The contents of the kit included: "Hot in Here" sunscreen, glow-in-the-dark "You've Got it Bad" hand sanitizer, "Call Me Maybe" condoms, and "I Wear My Sunglasses" wayfarer style shades with a custom pouch.
Axis had less than two weeks to source, produce and ship the items to California. Because of Prop 65, all items also had to be compliant and meet California regulations for product distribution.
Despite time working against us, Axis was able to come through and get all items in hands on time for VEVO's big event. The kits were a hit and were scooped up in no time. Party on!