Larry Alford has been in the branding business since 1983 when he was a vendor at Fenway Park and the Boston Garden.  He dabbled in logo merchandise through his years at Skidmore College, and in 1989 he decided to make a career of it.  He loves what he calls “earning a master’s degree in the miscellaneous,” and has been in the world of branded merchandise for close to 28 years. When Larry is not working, he is spending time with his 16 and 12 year old daughters - And when they don't know where he is, he is on his bike training for races or on Ebay bidding on shoes (he boasts of a collection of close to 90 pair of Dr. Martens and John Fleuvogs –(and counting).

Area of Expertise

Consumer motivation, creative concepts, solution marketing, employee motivation

Something about you that no one would guess

I have eaten a whole 14” pizza in 8 bites and 40 minutes (for charity) – Or I love being in a Mosh Pit…..

Personal style in three words

very controlled chaos

Favorite Hobby

 Cycling / Music

Special Awards or Recognitions

Promotional Product Association's Golden Pyramid Award, 19 year Heavy Hitter Participant in the Pan Mass Challenge, 3 year rider in the Alzheimer's Ride

Dream Destination

I would love to see the Grateful Dead play San Fran on New Years Eve with the Mighty Mighty Bosstones as an opening act… But I would need a time machine

Proudest Axis moment

Moving from our small Newton office to the New Burlington office and doubling our local staff or catching a Dunkin' Munchkin in my mouth from over 50 feet away

Favorite Publication

Rolling Stone

Personal Motto

“You see what you want to see and you hear what you want to hear” – from the movie The Point