Joan Bluestone Landorf hails from Pittsburgh, PA. She earned an MBA in Marketing from NYU Stern School of Business. She honed her marketing skills in Brand Management at Clairol, before starting her own business, Corporate Visions.  Joan and Axis CEO Larry Cohen were friendly competitors for 10 years before they decided to merge their businesses.  Joan has been with Axis for 10 years and loves it.  Her favorite parts of the job are mentoring rising Axis stars and coming up with great ideas for her clients.

Joan is an active member of the Women’s President’s Organization and a board member of Peernet and Girls Inc. Westchester. However, her proudest accomplishment is raising her millennial kids, Ali & Greg, with her husband, Andy. (Special shout out to Ali for being her Mom’s stylist!)


Area of Expertise

Promotion Marketing, Brand Management, Beauty & Salon Professionals

Something about you that no one would guess

This is my 3rd career.  I was also a Special Needs School Teacher, Brand Manager and Business Owner.

Your personal style in three words

inquisitive, listener, relentless

Before Axis, I was

leading Corporate Visions, a strategic promotions agency, just like Axis.

Favorite Hobby

reading recipes and pretending I actually cook

Special Awards or Recognitions

PEP Innovation Award; Board Member of Girls Inc. Westchester

Dream Destination

Bali or Thailand for Varalee’s wedding

Guilty Pleasure

Reading People Magazine

Favorite Movie Quote

"You had me at hello."

If you were a product, what would you be?

a sponge (I absorb a lot and I clean up messes.)

Proudest Axis moment

Winning the inaugural Innovation Award from our client. I was so proud of our team.

Songs Included on the Soundtrack of your life

“Don’t Stop Thinking about Tomorrow”
“They Say it’s Your Birthday” (my husband always plays it on our kids’ birthdays)
“My Way”
“You Can’t Always Get What You Want”
“With a little help from my friends”
“All You Need is Love”
“What doesn’t kill you, makes you Stronger”

You won't catch me without

my iPhone and my bags

Favorite Publications

Women’s Wear Daily; Ad Age, The Counselor, Harper’s Bazaar, Vogue, Bon Appetit and Cooks Illustrated

Favorite Promotional Product

Power Stick (recharges my phone)

Best Marketing Idea of All Time


Personal Motto

There is always a solution and we’ll find it.

Favorite Sports Team

Giants (necessary for living in my house)

Nickname and Why

Joanie (My friends can’t believe colleagues call me “Joan”. It sounds too formal to them.)