Deb Helft Lerner got started in this industry the old fashioned way - by answering a newspaper ad in 1993. Her boss gave her a bag of samples, and she came back with her first order of 500 t-shirts! A lot has changed since then, and since joining Axis in 2002 Deb has now moved up the ranks to become CEO (Chief Entertainment Officer). She lives in Connecticut and her greatest accomplishment is her son, Ben - aka Bugaboo.
Area of Expertise
“Think Tank"... just somehow knowing where to find the product
Something about you that no one would guess
I love calming moments in my kitchen - cooking and baking up in a storm with my music on singing and dancing
Your personal style in three words
Make it work!
Before Axis, I was
Restaurant Manager, training, hiring, firing- front house staff, “Garmento”, Sales, Wedding Gown.. Yes, Bridezillas DO exist!
working out, being outside at a beach!
Sunny beach. ANYWHERE!!!
Skors bars, Fritos OK.. margaritas , Guacamole & chips!
Favorite Movie Quote
Thomas Crown Affaire “ Do you wanna dance, or do you wanna dance???”
If you were a product, what would you be?
Proudest Axis moment
Every time I get a new client!
Songs Included on the Soundtrack of your life
- Aretha Franklin “RESPECT”
- The Stones "You Can't Always Get What You Want!"
- Doobie Brothers
- Moody Blues
- Rod Stewart
- And.. wait for it..... DISCO!!!!!
You won't catch me without
lip gloss, concealer, tape measure
Favorite Promotional Product
The "Easy" button!.. keeps all in perspective
What is the best marketing idea of all time
When your boot order is on Back order from LL Bean. they send you a replica LL Bean boot Key tag. Wish I thought of that!
“Don’t mess with my family, my friends or my money!”
Favorite Sports Team
GIANTS …..What can I say, I'm a Jersey Girl!