Services

Strategy & Innovation

Industry

Media, Television

Custom “Rations Kit” for the premiere of USA Network original series Colony!

colonyThe Project

To create promotional merchandise in the form of a “Rations Kit” for the premiere of USA Network original series Colony.

The Objective

To create unique merchandise that speaks to the thematic nature of the show that will to be used cross multi-platform initiatives including street team activations, press, digital prizing, talent, and client gifts. In this case, we were tasked at creating a rations kit to speak to themes of survival in the show.

The Products

Custom Colony Rations kit included a custom wood crate to hold the kit, oranges in a net, a 8-in-1 flashlight tool, boxed water and custom tins of snacks including gourmet granola, chocolate covered espresso beans, peanuts and a mini bottle of Glenlivet whiskey.