Axis CEO Larry Cohen joined PPAI and nearly 70 advocates from 30 states in Washington, D.C. for the fifth annual PPAI L.E.A.D. (Legislative Action and Action Day). Together the group conducted approximately 250 meetings with senators, congressional representatives and their legislative staffs on Capitol Hill.
As part of the delegation, Cohen helped lobby members of Congress on a range of issues that impact the promotional products industry and the overall health of the advertising industry including the status of independent contractors, the deductibility of advertising expenses and import legislation.
"Rick Brenner, CEO of Prime, and I met with Congressmen and staff for both Connecticut and New York," said Cohen. "I was impressed with how accessible they were and how aware they are of the power of promotional items. Their offices were full of promotional products. Like the rest of us, Congress enjoys receiving impactful giveaways."
"Like the rest of us, Congress enjoys receiving impactful giveaways." - Larry Cohen
About PPAI L.E.A.D.
PPAI's Legislative Education and Action Day (L.E.A.D.) delivers the promotional products industry's message to Capitol Hill. Each year, industry professionals travel to Washington D.C. to educate members of Congress about the effectiveness of promotional products and the strength of the industry in the U.S.